TORONTO (Reuters) – Research In Motion, still smarting over having to change the name of its yet-to-come operating system, faces a similar trademark challenge to its popular instant-messaging service BlackBerry Messenger. The service, which allows BlackBerry users to send each other text and multimedia files and see when they are delivered and read, is widely known and even promoted by RIM via the shorthand BBM. That has proven an encumbrance to BBM Canada, which measures radio and television audience data and expects its day in a Federal Court against RIM by February. …

Quoted from RIM now faces legal challenge on "BBM" trademark on Gadgets News Headlines – Yahoo! News

RIM now faces legal challenge on 'BBM' trademark. It changed its name to BBM in the 1960s and to BBM Canada in the early 1990s. RIM now faces legal challenge on BBM trademark BBM Canada was established in 1944 as the Bureau of Broadcast Measurement. It changed its name to BBM in the 1960s. McLeod pointed out that had even taken action of its own against software startup Kik Interactive over its instant messaging service that includes claims of trademark infringement. RIM now faces legal challenge * Would consider name change, for a price (Adds statement) TORONTO (Reuters) - Research In Motion , still smarting over having to change the name of its yet-to-come operating system, a Tags: faces, legal, challenge, trademark, challenge on "BBM" trademark. Research In Motion, still smarting over having to change the name of its yet-to-come operating system. , still smarting over having to change the name of its yet-to-come OS, a similar trademark challenge over its instant messaging service. TORONTO—Research In Motion, still smarting over having to change the name of its yet-to-come operating system, a similar trademark challenge to its popular instant-messaging service

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