If you're young, male and well-heeled, you're more likely to purchase an iPad than an Android tablet or a Kindle Fire, according to comScore research. If you make less than $100,000 a year and you're female, you're more likely to prefer a Kindle Fire. For the purposes of this research, comScore separated general Android tablets from Kindle Fire tablets.
Quoted from What Makes Tablet Consumers Tick on android tablet – Yahoo! News Search Results