“We’re often faced with a paradox when we design: To make products smaller and lighter, while at the same time more powerful. The more we reduce a product’s physical volume, the more difficult it becomes to increase its power and maintain its battery life. But if we can overcome these challenges, we can make something without compromises.”

Quoted from Up In The (iPad) Air: How The Future Of Apple Depends On Balancing Innovation With Refinement on ipad 3 features – Yahoo News Search Results

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