Amazon’s new Kindle Fire HDX advert pokes fun at Apple, mocking the company’s design guru Jony Ive and highlighting some features that Amazon’s 8.9in tablet does better than Apple’s new iPad Air . Compared to some of the other anti-Apple adverts we’ve seen (from Microsoft and Samsung , for example), Amazon’s is quite tame and playful. It comments on the “magical” iPad Air’s display, noting that …

Quoted from Amazon belittles iPad Air in new Kindle Fire advert on ipad 3 features – Yahoo News Search Results

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